![]() Just stay focused on your audience, their needs, and your goals, and be willing to experiment. These ideas are just the tip of the iceberg there are plenty more ways to market yourself with a bit of creativity. ![]() Instead, you should offer little teasers that help establish your expertise and leaving them wanting more from you. Remember that you never want to make copywriting seem easy or try to teach everything you know about copywriting-they have no reason to hire you if you do! ![]() These videos should offer marketing or copywriting tips. Then, at the end, you could offer a free, limited-time offer of a half-hour copywriting consultation with you.Īlong those same lines, assuming that you have a Facebook page set up for your copywriting business (and if you don’t, you should), you can experiment with doing Facebook live videos. You could also offer a webinar about how to hire marketing professionals (including copywriters!) and what to look for. You could market yourself by creating a webinar for small business owners and/or solopreneurs and teach them one small part of all that you have to offer.įor example, you could teach them how to create a marketing plan for a campaign of some sort, including emails, landing pages on their websites, direct mail, etc. One of the best ways to establish both your expertise and your trustworthiness is to teach and to teach live. Teach to Market Your Copywriting Services They offer a free account or a few levels of paid accounts that give you a few more features and customizations. Promosimple provides good marketing advice and ways to maximize your number of entrants on their blog, so it’s worth taking a look at that, too. Yes, this does involve giving away some services, but the people who enter a giveaway with a prize like this will be those who are looking to improve their marketing-which means they’re perfect prospects! You may be able to convert your winner to other paid work as well. Create or find a prize that would be especially appealing to your target audience of prospects, then use the giveaway to collect their email addresses and even garner follows on your social media accounts (that are associated with your business, of course).Ī good prize might be a homepage rewrite for a business owner’s website or a three-email welcome series for their newsletter subscribers. Set Up a Giveaway to Promote Yourself as a CopywriterĪ great way to generate a list of potential leads is to set up a giveaway via a site like. When you’re ready to extend yourself beyond these tried-and-true marketing methods, though, a little creativity can go a long way. But with new technology and new outlets appearing every day, there are all kinds of opportunities to market yourself as a copywriter in new and creative ways.Īs I’ve said before, and I’m sure I’ll say thousands of times more, you absolutely must have an online portfolio, you must be willing to network (in some way or another-and contracting does count), and you must be willing to proactively seek and pitch for work to have a successful copywriting business. Marketing your copywriting services via your website, networking, and with pitch emails is both crucial and here to stay.
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